Brunner the master of the art of marketing.(Vein Brunner, Walgreen Co.)(Brief Article)

DEERFIELD, Ill. --After 37 years with Walgreen Co. executive vice president of marketing Vein Brunner notes that the biggest change he has seen is the implementation of the advanced technological systems needed to compete in today's retail marketplace.

What hasn't changed, he says, is what makes a product successful. How a product is packaged, advertised and merchandised at store level remain the vital components of its success.

With WaLgreens' point-of-sale scanning capabilities, the drug chain has the tools to do extensive tracking of product movement and receives virtually instant results. "Every merchandise category in our stores is carefully analyzed", …